WHERE IT ALL BEGAN...
Founded in 2012 by Jay Murray with the desire to create a platform to express his art work from and in the posse help other business with their identity and advertising.
Jay worked hard over the year to become advanced in Photoshop, Illustrator, Flash and numerous types of illustrative programs. Therefore it felt fitting for him to produce a logo for J-arts that expressed his skills in a clever and inventive form. By using the three key colours we commonly relate to our Photoshop, Illustrator and Flash icons, Jay produced a logo that I feel would sit quite nicely between these loved brands.
We were delighted with the accomplishments J-arts made in its first year and were really appreciative of our early clients. Working with Doncaster branch’s Game and That’s Entertainment help show the business direction and style. Jay had established designs that grabbed attention and sold products, which was exactly what his clients were asking him for.
Jay chose to celebrate 2013 with an updated logo for J-arts to show how well his business was thriving. The original logo was innovative however a little over complex.
The new logo kept the same colour theme and original essence of J-arts however was simplified to just one letter. The letter J which was then framed with the colours from his creative tool set Photoshop, Illustrator and Flash. These updates meant the logo was more versatile and could be transferred from a letterhead to business cards as an example.
I would like to bring you to the present day. Our much beloved J-arts logo is still changing with the times and keeping up to date with the trends. Keeping this in mind as Adobe Flash is no longer in the lead with modern illustrative programs we have lost the red from our logo as we no longer felt it represented our day to day dealings. Jay replaced the red with purple to represent Indesign, which has become more vital over the years as the business has expanded into services such as posters, brochures and flyers. Helping our clients advertise their image and style to the maximum.
I look forward to see what 2017 brings to the table and welcome any challengers ahead.