THE CHEESE COLLECTIVE - DISCOVERING NEW GRATENESS
The Cheese Collective is a cheese toasty brand at Riverside Kelham based in Sheffield. The brief was to make this fun and quirky to fit with the new direction that this venue was heading in due to the refurb under True North Brew Co in 2017. I really wanted to play on the discovery element for this brand as it was a new idea to bring into the venue and that customers will be tasting a new meal type for their lunchtime plans. Having a space vibe to it, I loosely linked it to hit retro game Space Invaders and wanted the toasties to be a space craft and the planets are made out of different cheeses and its up to the customer to discover new flavours on the menu. Making the colour palette vibrant makes this brand stand out from other design collateral in venue and making a very distinctive.